Domain authority is the metric that determines just how much power and influence your site has on the web. Working to improve your domain authority is a difficult job but it pays huge dividends when it comes to generating organic search engine traffic.

Additionally, authority is exactly that. Like I mentioned in my other post about no follow links, it affects your ability to boost other sites with links to their content.

Domain authority

So how to boost your domain authority?

Domain authority is very difficult to influence directly. You shouldn't be disheartened if you don't make any change at first. If you're setting up a campaign to increase your score, you should consider it a background task that you do over the course of several months.

First up, get rid of bad links

As your site grows it will naturally gain links to it. This is typically a good thing - especially when you're just starting up because it means people are coming to your site. BUT, all links are not created equally.

If you have lots of links from bad sites, it'll affect your domain authority negatively.

What are bad links to your site?

  • Links on sites with low Domain Authority.
  • Irrelevant links - the content of either side of the links don't relate to each other.
  • Repeated links - if a single site links to you too often Google is going to suspect your sites of being affiliated somehow or engaging in paid link activities.
  • Link swapping - if you "swap" links with a friend, that could hurt you. Google are wise to these kinds of things and penalise people who it.
  • Links that are too relevant - There's a general rule of thumb with links. "click here" links are bad, but links that contain a keyword or an explanation of the content on the other end are good. But if you cram your links with keywords, it looks suspicious. Don't do it.
  • Floating links - If you go on to Reddit and drop and link and run, there'll be no meaningful content around it and it'll harm your score. Instead, include it as part of meaningful, relevant block of text and don't post them everywhere. Don't try and force it.

Email the people who've linked to your site and ask them to remove the links. If they fail to do that, disavow the links. Do this regularly. Create a schedule for yourself to do it.

Get some good links

This is difficult, as you probably know. Especially when you're starting out. There are ways to do this relatively safely if you have lots of money, but let's talk about the other option.

Create good, honest, well-reserched content. There are lots of ways to get links to your site, but none are as effectively as creating the kind of content that people want to link to.

Utilise internal linking

This strategy is quite often overlooked but there's a reason lots of analytics tools include "internal link" metrics. Don't be afraid to link to your own content if it's relevant.


Ensure that your SEO is good. It goes beyong the general scope of this post, but you can do a little a research to ensure your site is optimised for search engines -- that is, it's easy for search engined to crawl.

If you're not sure, or don't have time to learn, you could consider hiring a web designer/developer to look over your code for you.

Sam Littler